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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2011 - 2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
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Co-creation of meaning as a prerequisite for market-focused strategic flexibility
Gylling, Catharina; Elliott, Richard; Toivonen, Marja - In: European journal of marketing : EJM 46 (2012) 10, pp. 1283-1301
Persistent link: https://www.econbiz.de/10009661198
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Strategic brand management
Elliott, Richard; Percy, Larry - 2006
Persistent link: https://www.econbiz.de/10003362191
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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2015 - 3. ed.
Persistent link: https://www.econbiz.de/10011306164
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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2018
Persistent link: https://www.econbiz.de/10011877047