Over the last five years, the once vaulted system known as product management has been under attack. Challenged by a variety of mega‐trends, including rising consumer expectations and expertise, revolutionary changes in technology, and shifting power in channels of distribution, product...

Reviews and synthesizes the literature addressing the concept of strategic orientation and examines the relationship between strategic orientation and export success. Uses survey data from experienced export managers to test the relationship between proactive and reactive strategic orientations...