Examination of BP Chemicals′ integration of TQM into its corporate strategy, helping to turn around a £200 million loss in 1981. Shows how the crisis led to a will to survive among the workforce and the launch of a campaign to provide what BP′s customers were asking for, namely, consistent...

In the concluding part of a three‐part series on Japanese success, reports it has been suggested that it is a combination of long‐term strategies and a united approach. Outlines Japanese history and thinking patterns. Discusses how post war Japan was ready to assimilate the “quality”...