Narrow search
Showing 1 - 10 of 1,389
Cover Image
Strategic affiliate marketing
Goldschmidt, Simon; Junghagen, Sven; Harris, Uri - 2003
Persistent link: https://www.econbiz.de/10001779040
Cover Image
New Products Commercialization in Cooperative Marketing Alliances as an Entrepreneurial Strategy : An Analytical-Comparative Study
Salimi Torkamani, Mehdi - 2014
Marketing of new products as an important part of the commercialization process, plays a critical role in the success … marketing aims. The paper concentrates on cooperative marketing alliances as a successful approach to commercialization of new … products, by studying the Iranian Football Premier League as a context for cooperative marketing alliances among football clubs …
Persistent link: https://www.econbiz.de/10013056112
Cover Image
The role of clusters and joint marketing alliances in facilitation of the foreign market entry (the example of Slovak wineries)
Hlušková, Ivana; Šášiková, Mária - In: Economic research (2013), pp. 383-398
Persistent link: https://www.econbiz.de/10011526599
Cover Image
Erfolgswirkungen von Markenallianzen
Vogel, Johannes - 2012
Persistent link: https://www.econbiz.de/10009695690
Cover Image
Marketing im strategischen Unternehmensnetzwerk : Erklärungsmodell und praktische Anwendung in der Versicherungswirtschaft
Köhne, Thomas - 2006
Persistent link: https://www.econbiz.de/10004909791
Cover Image
Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering
Gibbs, Richard; Humphries, Andrew - 2009
Persistent link: https://www.econbiz.de/10004928101
Cover Image
Cross-Marketing - Allianzen, die stark machen : Mit Partnern schneller erfolgreich werden
Meyer, Tobias - 2007 - 1. Auflage
Persistent link: https://www.econbiz.de/10008913208
Cover Image
Airline marketing alliances and US competition policy : does the consumer benefit?
Hemphill, Thomas A. - In: Business horizons 43 (2000) 2, pp. 17-24
Persistent link: https://www.econbiz.de/10001496424