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~subject:"Strategische Allianz"
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Strategische Allianz
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Australasian marketing journal
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Dependence and effectiveness in the nonprofit-corporate alliance : the mediating effect of objectives achievement
Lefroy, Kathryn
;
Tsarenko, Yelena
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1959-1966
Persistent link: https://www.econbiz.de/10010380100
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2
Strategic and tactical alliances : do environmental non-profits manage them differently?
Polonsky, Michael Jay
;
Lefroy, Kathryn
;
Garma, Romana
; …
- In:
Australasian marketing journal
19
(
2011
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10008908959
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3
Relationship governance for very different partners : the corporation-nonprofit case
Tsarenko, Yelena
;
Simpson, Dayna
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 31-41
Persistent link: https://www.econbiz.de/10011730075
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