Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Strategische Allianz"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Extending the brand: controlla...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Strategische Allianz
Consumer behaviour
15
Brand image
14
Markenimage
10
Konsumentenverhalten
9
Spain
8
Brand management
7
Markenführung
7
Brand extension
6
Markentransfer
6
Brand
5
Spanien
5
Bank
4
Brand extensions
4
Corporate reputation
4
Firmenimage
4
Markenartikel
4
Structural equation model
4
United Kingdom
4
Advertising effects
3
Brand architecture
3
Corporate Social Responsibility
3
Corporate culture
3
Corporate social responsibility
3
Großbritannien
3
Markenarchitektur
3
Sales promotion
3
Strategic alliance
3
Strukturgleichungsmodell
3
Unternehmenskultur
3
Verkaufsförderung
3
Werbewirkung
3
Advertising
2
Banking sector
2
Brands
2
Cause-related marketing
2
Consumer response
2
Consumers
2
Corporate image
2
Financial institutions
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Bravo, Rafael
3
Pina, José M.
3
Hem, Leif E.
2
Iversen, Nina M.
1
Published in...
All
International journal of e-business research : an official publication of the Information Resources Management Association
1
Marketing intelligence & planning
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
Saved in:
2
From online to offline through brand extensions and alliances
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
Saved in:
3
Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010236837
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
