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~subject:"Strategische Planung"
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Subject
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Strategische Planung
Brand management
74
Markenführung
74
Marketingmanagement
68
Marketing management
55
Markenartikel
52
Marketing
47
Strategisches Management
42
Brand
40
Consumer behaviour
38
Konsumentenverhalten
38
Brand image
36
Markenimage
36
Marktforschung
29
Theorie
27
Theory
27
USA
23
Marketingforschung
22
Markenpolitik
21
Marketing theory
21
Marketingtheorie
21
Strategic management
20
Werbung
20
Market research
19
United States
17
Management
16
Advertising
11
Vereinigte Staaten
10
Brand extension
9
Markentransfer
9
Wettbewerbsstrategie
9
Unternehmensplanung
8
Competitive strategy
7
Internationales Marketing
7
Produktmanagement
7
Product management
6
Verbraucher
6
Beziehungsmarketing
5
Brand architecture
5
Branding
5
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Type of publication
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Book / Working Paper
10
Type of publication (narrower categories)
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Lehrbuch
1
Textbook
1
Language
All
English
8
Undetermined
2
Author
All
Aaker, David A.
10
Published in...
All
Ronald series on marketing management
1
Wiley series on marketing management
1
Source
All
ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
5
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1
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
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2
Developing business strategies
Aaker, David A.
-
2001
-
6. ed.
Persistent link: https://www.econbiz.de/10001574370
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3
Developing business strategies
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000044308
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4
Developing business strategies
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000649317
Saved in:
5
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10002011745
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6
Developing business strategies
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10004380080
Saved in:
7
Developing business strategies
Aaker, David A.
-
1995
-
4. ed.
Persistent link: https://www.econbiz.de/10004249415
Saved in:
8
Developing business strategies
Aaker, David A.
-
2001
-
6. ed.
Persistent link: https://www.econbiz.de/10004679753
Saved in:
9
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10004087261
Saved in:
10
Developing business strategies
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10004050781
Saved in:
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