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Social responsibility and product innovation
Iyer, Ganesh; Soberman, David A. - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 727-742
Persistent link: https://www.econbiz.de/10011584709
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The role of differentiation in markets driven by advertising
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
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The strategic role of outlet mall retailing
Coughlan, Anne T. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
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Increasing compatibility as a competitive tool
Pazgal, Amit I. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826224
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Increasing compatibility as a competitive tool
Pazgal, Amit I. (contributor);  … - 2005 - rev
Persistent link: https://www.econbiz.de/10002848767
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The role of differentiation in markets driven by advertising
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
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The forgotten side of marketing
Kalra, Ajay; Soberman, David A. - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 301-314
Persistent link: https://www.econbiz.de/10003944865
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Managing business schools to weather economic change
D'Cruz, Joseph R.; Soberman, David A. - 2009
Persistent link: https://www.econbiz.de/10003912949
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Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
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Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579