In this paper we present some new mantras in strategic thinking and strategic management in view of VUCA and technological disruptions and changing expectations about future role of corporations as social institutions drive. We present a four forces model representing forces of market, State,...

This research explores whether family firms exhibit unique marketing behavior, and whether their unique behavior in turn helps them outperform non-family firms during periods of economic contraction. Findings based on a sample of 275 large publicly listed U.S. firms reveal that family firms...