In this paper we reflect on the contribution of our 1989 article Competitive Groups as Cognitive Communities: The Case of Scottish Knitwear Manufacturers. We begin by recalling our backgrounds and motivations as collaborators on the project, and then discuss recent developments in the Scottish...

Strategic option generation is a fundamental step in strategy formulation. Several lenses have been proposed to explain its foundations, including the microeconomics positioning school, and the resource and capabilities based view of the firm. These approaches are largely based on inductive and...