Why is it that many companies meticulously following recipes on management and strategy fail? Did Google, Skype, Ryanair, Huawei and a number of other successful companies buy into a well thought out strategy and adhered to that over time? How do companies deliberately opting out of the recipe...

1. The x-factor universe is overlooked in strategy! -- 2. The recipe game -- 3. The strategy landscape -- 4. The strategy system or how to combine perspectives -- 5. What triggers strategy? -- 6. Exploiting customer attitudes -- 7. Revising the product portfolio -- 8. Leveraging the financial...