This chapter contrasts two major epistemological alternatives for Strategy as Practice (SAP) research. On the one hand, the building worldview leads to a detached, spectator’s apprehension of social situations which privileges a ‘knowledge about’ typically characterized by episteme...

"In business the survival and flourishing of an organisation is most often associated with the ability of its strategists to create a distinctive identity by confronting and rising above others. Yet not all organisational accomplishment can be explained with recourse to deliberate choice and...

This Element maintains that increasing strategic effectiveness involves paying greater attention to the idiosyncratic capabilities and know-how already accumulated in an organisation's shared practices and the modus operandi contained therein. An organisation's modus operandi describes the...