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1: Introduction -- 2: The Quintet of M2W -- 3: Shareholders vs. Stakeholders -- 4: M2W and Globalization -- 5: M2W and Competitiveness -- 6: M2W and Government -- 7: Fair Trade as an Illustration -- 8: M2W and the Bottom of the Pyramid -- 9: M2W and the Multinational Firm -- 10: Implementing M2W...
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