In this chapter we put projects at the centre stage of firms' activities – i.e. product and process innovation, strategy formulation and implementation, capability building and learning, organizational structure and design, and systems integration (the capability to combine diverse knowledge...

Chapter 1 – THE CALVINO’s METHOD AS GRAMMAR OF INNOVATION -- CHAPTER 2 – LIGHTNESS -- CHAPTER 3 – QUICKNESS -- CHAPTER 4 – EXACTITUDE -- CHAPTER 5 – VISIBILITY -- CHAPTER 6 – MULTIPLICITY -- CHAPTER 7 – CONSISTENCY -- POSTSCRIPT.

This chapter discusses the practical challenges and opportunities involved in merging the two fields of cognitive neurosciences and strategic management, starting from the premise that the need to marry them is justified by their complementarities, as opposed to the level of analysis on which...