Objective – Customer satisfaction is the main goal of every company's strategy for maintaining its global/local business. However, achieving Customer Satisfaction needs strategic management commitment which is related to how the shareholders and executives plan their business investment in...

The central role of marketing stems from identifying processes which create value to customers. Therefore, the marketing strategies and plans should be based on relevant frameworks which create and capture value to customers and to the businesses, themselves. The strategic planning involves a...

Not much is known about the primary drivers of performance in franchising systems. With some notable exceptions, much of the franchising literature on performance related issues has focused on either contrasting failure rates of independent small businesses and entrepreneurs with those of...

This research compares two different approaches to identifying strategic groups, a cognitive approach, which reflects the perceptions of managers competing in the industry, and an objective approach, which reflects objective product-market characteristics. While there has been much recent...

Firms increasingly rely upon trademarks, but research exploiting trademark data is still rather limited and scattered across research domains. Yet, there is an emerging understanding that trademark data can be used to capture several elements of how, when and to what extent firms bring (new)...

Tourism businesses engage in strategic corporate social responsibility (CSR) when they integrate responsible behaviors in their operational practices (Camilleri, 2015, 2019a; Carroll & Shabana, 2010; Porter & Kramer, 2006, 2011; Van Marrewijk, 2003; Vogel, 2005). Strategic CSR activities may usually improve...

This discussion paper provides an overview of conceptual arguments and empirical findings with respect to services within multinational corporations. The focus of the analysis is on the organization and managment of efficient internal services, particularly in global firms. Unfortunately, these...

Der vorliegende Projektbericht entstand im Rahmen des vom Bundesministerium fürBildung und Forschung (BMBF) geförderten Projekts „Internationale Markenführung inDienstleistungsnetzwerken (IMADI.net)“. Mit dem Projekt IMADI.net werden zwei grundsätzlicheZielsetzungen verfolgt: Zum einen...