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Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 1998 - 8. ed.

Persistent link: https://www.econbiz.de/10004347365

Strategic marketing problems : cases and comments

Kerin, Roger A. (contributor); … - 2010 - 12. ed., internat. ed.

Persistent link: https://www.econbiz.de/10008728264

Strategic marketing problems : cases and comments

Kerin, Roger A. (contributor); … - 2007 - 11. ed.

Persistent link: https://www.econbiz.de/10004872099

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2001 - 9. ed.

Persistent link: https://www.econbiz.de/10004747657

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2004 - 10. ed., internat. ed.

Persistent link: https://www.econbiz.de/10004444908

Perspectives on strategic marketing management

Kerin, Roger A. (contributor); … - 1980

Persistent link: https://www.econbiz.de/10000413607

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2013 - 13. ed., internat. ed.

Persistent link: https://www.econbiz.de/10009632650

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.

Persistent link: https://www.econbiz.de/10003356223

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.

Persistent link: https://www.econbiz.de/10003874042

Strategic Planning Improves Manufacturing Performance

Armstrong, J. Scott - 2008

A quantitative critique of 28 studies concludes that formal planning is valuable for firms. The results were particularly favorable for manufacturing firms: nine studies found formal planning to be associated with better performance and none found detrimental performance

Persistent link: https://www.econbiz.de/10014028209