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Solution business models : transformation along four continua

Storbacka, Kaj; Windahl, Charlotta; Nenonen, Suvi; … - In: Industrial marketing management : the international … 42 (2013) 5, pp. 705-716

Persistent link: https://www.econbiz.de/10010211439

Networks, ecosystems, fields, market systems? : making sense of the business environment

Möller, K. E. Kristian; Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 90 (2020), pp. 380-399

Persistent link: https://www.econbiz.de/10012322102

Capabilities for market-shaping : triggering and facilitating increased value creation

Nenonen, Suvi; Storbacka, Kaj; Windahl, Charlotta - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 617-639

Persistent link: https://www.econbiz.de/10012107252

Strategic account management programs : alignment of design elements and management practices

Storbacka, Kaj - In: The journal of business & industrial marketing 27 (2012) 4, pp. 259-274

Persistent link: https://www.econbiz.de/10009559263

Smash : Strategies for Market Shaping to Design New Strategies for Innovation, Value Creation and Growth

Storbacka, Kaj Erik - 2018 - First edition

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.

Persistent link: https://www.econbiz.de/10012049539