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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2011 - 2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
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Strategic brand management
Elliott, Richard; Percy, Larry - 2006
Persistent link: https://www.econbiz.de/10003362191
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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2015 - 3. ed.
Persistent link: https://www.econbiz.de/10011306164
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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2018
Persistent link: https://www.econbiz.de/10011877047
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2016 - Fifth edition
Persistent link: https://www.econbiz.de/10013480091
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Strategic advertising management
Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001
Persistent link: https://www.econbiz.de/10004666885