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European audio-visual production companies adapting to strategic challenges

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Patterns of dynamic growth in medium-sized companies : beyond the dichotomy of organic versus acquired growth

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Learning strategies of nascent entrepreneurs

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Celebrity capital as a strategic asset: Implications for new venture strategies

Hunter, Erik J.; Henri Burgers, J.; Davidsson, Per - In: Entrepreneurial strategic content, (pp. 137-160). 2009

Despite an increase in businesses started by celebrities, we have limited understanding as to how celebrity entrepreneurs benefit new ventures. Drawing on a reputational capital perspective, we develop the notion of celebrity capital and show how it can be used to uniquely differentiate the...

Persistent link: https://www.econbiz.de/10015382279