Narrow search
Showing 1 - 10 of 14
Cover Image
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
Cover Image
Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators
Ormrod, Robert P. - 2011
Persistent link: https://www.econbiz.de/10009267708
Cover Image
Political market orientation : an introduction
Ormrod, Robert P. - 2011
Persistent link: https://www.econbiz.de/10009228951
Cover Image
The impact of corporate political activity on corporate reputation amongst industry stakeholders
Ormrod, Robert P.; Müller, Annika C. - In: Corporate reputation review 25 (2022) 3, pp. 226-238
Persistent link: https://www.econbiz.de/10013401643
Cover Image
Varying routes to the top: identifying different strategies in the MBA marketplace
Naudé, Peter; Henneberg, Stephan; Jiang, Z. - In: Journal of the Operational Research Society : OR 61 (2010) 8, pp. 1193-1206
Persistent link: https://www.econbiz.de/10010216359
Cover Image
Strategic decision making in business relationships : a dyadic agent-based simulation approach
Forkmann, Sebastian; Wang, Di; Henneberg, Stephan; … - In: Industrial marketing management : the international … 41 (2012) 5, pp. 816-830
Persistent link: https://www.econbiz.de/10009656244
Cover Image
Configuration theory assessment of business relationship strategies : conceptual model and hypothesis development
Zaefarian, Ghasem; Naudé, Peter; Henneberg, Stephan - In: Journal of customer behaviour 9 (2010) 3, pp. 299-316
Persistent link: https://www.econbiz.de/10008697903
Cover Image
Managing the customer horizon - final customers and the network perspective
Henneberg, Stephan; Mouzas, Stefanos - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 3, pp. 7-10
Persistent link: https://www.econbiz.de/10003505920
Cover Image
Changing network pictures: evidence from mergers and acquisitions
Öberg, Christina; Henneberg, Stephan; Mouzas, Stefanos - In: Industrial marketing management : the international … 36 (2007) 7, pp. 926-940
Persistent link: https://www.econbiz.de/10003532856
Cover Image
Subsidiary knowledge development in knowledge-intensive business services : a configuration approach
Najafi-Tavani, Zhaleh; Zaefarian, Ghasem; Henneberg, Stephan - In: Journal of international marketing 23 (2015) 4, pp. 22-43
Persistent link: https://www.econbiz.de/10011414940