The trends of the globalization of supplies, products, and service markets, the importance of competing by the time to market and the growing uncertainty of the environment are all factors that contributed to highlight the need for companies to improve the functioning of their supply...

While numerous new distribution channels have emerged in recent years, the challenge for today's large retailers is to develop effective omni-channel strategies. This paper, based on an analysis of 26 large retailers, explores the omni-channel strategies being followed by French retail brands....