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Perspectives on strategic marketing management
Kerin, Roger A. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000413607
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2013 - 13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.
Persistent link: https://www.econbiz.de/10003356223
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1998 - 8. ed.
Persistent link: https://www.econbiz.de/10004347365
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Strategic marketing problems : cases and comments
Kerin, Roger A. (contributor);  … - 2010 - 12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008728264
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Strategic marketing problems : cases and comments
Kerin, Roger A. (contributor);  … - 2007 - 11. ed.
Persistent link: https://www.econbiz.de/10004872099
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2001 - 9. ed.
Persistent link: https://www.econbiz.de/10004747657
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2004 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004444908