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~subject:"Strategisches Management"
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Strategisches Management
Consumer behaviour
34
Konsumentenverhalten
32
Beziehungsmarketing
20
Relationship marketing
20
Customer value
11
Kundenwert
10
Abfallvermeidung
9
Waste prevention
9
Food
8
Food consumption
8
Lebensmittel
8
Lebensmittelkonsum
8
Business model
7
Geschäftsmodell
7
Social Web
7
Social web
7
Customer data
6
Digital platform
6
Digitale Plattform
6
Einzelhandel
6
Online retailing
6
Online-Handel
6
Retail trade
6
Betriebliche Wertschöpfung
5
Digitalisierung
5
Digitization
5
E-commerce
5
Electronic Commerce
5
Service logic
5
Strategic management
5
Value creation
5
Customer satisfaction
4
Kundendaten
4
Kundenzufriedenheit
4
Service-dominant logic
4
Business network
3
Collective consumption
3
Customer experience
3
Customer integration
3
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Undetermined
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Free
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Article
5
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3
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3
Aufsatz im Buch
2
Book section
2
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English
5
Author
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Yrjölä, Mika
3
Kuusela, Hannu
2
Neilimo, Kari
2
Närvänen, Elina
2
Saarijärvi, Hannu
2
Hautamäki, Pia
1
Kussela, Hannu
1
Mattila, Malla
1
Mikkonen, Marjukka
1
Niittymies, Aleksi
1
Tabas, Abdollah Mohammadparast
1
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Published in...
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Business models and firm internationalisation
2
Business process management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
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ECONIS (ZBW)
5
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Disentangling customer orientation : executive perspective
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Neilimo, Kari
; …
- In:
Business process management journal
20
(
2014
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10010415928
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2
Framing firm internationalisation : a business model perspective
Yrjölä, Mika
;
Kuusela, Hannu
- In:
Business models and firm internationalisation
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10012872712
Saved in:
3
S Group's vision for strategic transformation : "Your Own Store"
Neilimo, Kari
;
Kussela, Hannu
;
Närvänen, Elina
; …
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
4
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011407011
Saved in:
4
Digital platforms as disrupting business models for internationalisation
Yrjölä, Mika
;
Mattila, Malla
;
Hautamäki, Pia
; …
- In:
Business models and firm internationalisation
,
(pp. 114-133)
.
2022
Persistent link: https://www.econbiz.de/10012872731
Saved in:
5
Paradox blindness : How managers frame coopetition
Yrjölä, Mika
;
Niittymies, Aleksi
;
Tabas, Abdollah …
- In:
Industrial marketing management : the international …
120
(
2024
),
pp. 160-174
Persistent link: https://www.econbiz.de/10015116907
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