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Strategic orientations and new product commercialization : mediatior, moderator, and interplay

Mu, Jifeng; Di Benedetto, C. Anthony - In: R & D management 41 (2011) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10009307664

Strategic orientation and new product development performance : the role of networking capability and networking ability

Mu, Jifeng; Thomas, Ellen; Peng, Gang; Di Benedetto, C. … - In: Industrial marketing management : the international … 64 (2017), pp. 187-201

Persistent link: https://www.econbiz.de/10011738534

Outside-in marketing capability and firm performance

Mu, Jifeng; Bao, Yongchuan; Sekhon, Tejvir; Qi, Jiayin; … - In: Industrial marketing management : the international … 75 (2018), pp. 37-54

Persistent link: https://www.econbiz.de/10011963369

Strategic Orientations and New Product Commercialization : Mediator, Moderator, and Interplay

Mu, Jifeng; Di Benedetto, Anthony - 2011

Why are some firms more successful at commercializing new products than others in emerging economies? It is possible that the strategic orientations, which firms adopt as a type of business strategy, lead at least partially to the superior performance of the new products they introduce to the...

Persistent link: https://www.econbiz.de/10014042612