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Succeeding at new businesses : a matrix to measure flexibility
Burns, David J. - In: Journal of business strategy 35 (2014) 5, pp. 23-30
Persistent link: https://www.econbiz.de/10010469350
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Project success and executive sponsor behaviors : empirical life cycle stage investigations
Kloppenborg, Timothy J.; Tesch, Debbie; Manolis, Chris - In: Project management journal : PMJ 45 (2014) 1, pp. 9-20
Persistent link: https://www.econbiz.de/10010348909
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A mental model for teaching strategic marketing management
Warren, Homer B.; Burns, David J. - In: Global perspectives on contemporary marketing education, (pp. 65-76). 2016
Persistent link: https://www.econbiz.de/10011483058
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Using intuitive awakening for business students to enhance strategic thinking skills
Prince, Melvin; Priporas, Constantinos - In: Australasian marketing journal 26 (2018) 2, pp. 157-162
Persistent link: https://www.econbiz.de/10011901572
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Consumer warfare : implications for marketing strategy
Burns, David J.; Warren, Homer B. - In: Journal of business strategy 29 (2008) 6, pp. 44-52
Persistent link: https://www.econbiz.de/10003799133