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~subject:"Strategisches Management"
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Strategisches Management
China
54
Consumer behaviour
47
Konsumentenverhalten
44
Relationship marketing
23
Lieferantenmanagement
17
Social network
17
Soziales Netzwerk
17
Supplier relationship management
17
Beziehungsmarketing
15
Business network
14
Unternehmensnetzwerk
14
Confidence
13
Vertrauen
13
Brand management
12
Marketing
12
Brand image
11
Lieferkette
11
Markenführung
11
Supply chain
11
Service quality
10
Dienstleistungsqualität
9
Markenimage
9
Neuseeland
9
New Zealand
9
Customer satisfaction
8
Distribution channel
8
Institutional economics
8
Institutionenökonomik
8
Multinationales Unternehmen
8
Transnational corporation
8
Vertriebsweg
8
Firm performance
7
Internet marketing
7
Knowledge management
7
Strategic management
7
Unternehmenserfolg
7
Welt
7
World
7
B-to-B-Marketing
6
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Article
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English
7
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Yang, Zhilin
4
Gao, Hongzhi
3
Akbari, Mohammadreza
1
Chen, Shijiao
1
Chung, Henry F. L.
1
Darroch, Jenny
1
Du, Yan
1
Huang, Pei-how
1
Hyman, Michael R.
1
Li, Gang
1
Liang, Bing
1
MacGregor, Alan
1
Mather, Damien
1
Munim, Ziaul Haque
1
O'Connor, Neale G.
1
Ren, Monica
1
Su, Chenting
1
Tate, Mary
1
Zhang, Hongxia
1
Zhou, Xinyue
1
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Journal of business research : JBR
2
International journal of emerging markets
1
Journal of business communication : JBC
1
Journal of international management
1
Journal of international marketing
1
Operations management research : OMR ; advancing practice through theory
1
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ECONIS (ZBW)
7
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Signaling corporate stretegy in IPO communication : a study of of biotechnology IPOs on the NASDAQ
Gao, Hongzhi
;
Darroch, Jenny
;
Mather, Damien
; …
- In:
Journal of business communication : JBC
45
(
2008
)
1
,
pp. 3-30
Persistent link: https://www.econbiz.de/10003748157
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2
Social media ties strategy in international branding : an application of resource-based theory
Gao, Hongzhi
;
Tate, Mary
;
Zhang, Hongxia
;
Chen, Shijiao
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 45-69
Persistent link: https://www.econbiz.de/10011924485
Saved in:
3
Chinese state-owned multinationals' (SOMNEs) subsidiary nonmarket strategies in selective de-globalization : an integrated perspective of co-evolution theory and the Yin-Yang frame
Ren, Monica
;
Gao, Hongzhi
- In:
Journal of international management
29
(
2023
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014465696
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4
Guest editorial: impact of artificial intelligence on business strategy in emerging markets : a conceptual framework and future research directions
Zhou, Xinyue
;
Yang, Zhilin
;
Hyman, Michael R.
;
Li, Gang
; …
- In:
International journal of emerging markets
17
(
2022
)
4
,
pp. 917-929
Persistent link: https://www.econbiz.de/10013363105
Saved in:
5
Understanding Asian business strategy : modeling institution-based legitimacy-embedded efficiency
Yang, Zhilin
;
Su, Chenting
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2369-2374
Persistent link: https://www.econbiz.de/10010207192
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6
How does organizational learning matter in strategic business performance? : the contingency role of guanxi networking
Chung, Henry F. L.
;
Yang, Zhilin
;
Huang, Pei-how
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1216-1224
Persistent link: https://www.econbiz.de/10010529919
Saved in:
7
Managing from a distance in international purchasing and supply
O'Connor, Neale G.
;
Du, Yan
;
Yang, Zhilin
;
Akbari, …
- In:
Operations management research : OMR ; advancing …
16
(
2023
)
2
,
pp. 594-619
Persistent link: https://www.econbiz.de/10014330291
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