There are many explanations for the so-called rigor-relevance gap in academic research on strategic management. This Element reviews the existing literature on the matter and argues that it must go beyond the typical explanations of knowledge and language differences and look at more...

We tend to assume that great leaders must make difficult choices between two or more conflicting outcomes. In an interview study with 26 CEOs of top American and European companies (incl. IKEA, Campbell Soups, Nokia, Hamp;M), we find that instead of choosing between conflicting outcomes such as...