Considering pursuing the differentiation strategy makes enable the organization to earn its success and to create, capture and sustain economic value. Despite this importance, it is relatively absentminded in empirical studies at the conceptual level. In response to this gap, the purpose of this...

Over the last decade, mass customization has emerged as an effective approach to customer centricity, i.e. to regard customers as individuals, to proactively develop products and services according to the individual customer’s preferences, and to efficiently produce and distribute these...

This research compares two different approaches to identifying strategic groups, a cognitive approach, which reflects the perceptions of managers competing in the industry, and an objective approach, which reflects objective product-market characteristics. While there has been much recent...

As the world has become closer and increasingly connected, business competition becomes more aggressive. As a result, marketing which has evolved for decades becomes so vital that no company can survive without it. Though marketing strategy and manufacturing strategy are organizationally...

We investigate firms' re-manufacturing strategies in the case of a Cournot duopoly. On one hand, re-manufactured products cannibalize sales of new products by the same firm and hurt its profits. On the other, re-manufacturing can be a profitable marketing strategy to target different customer...

Organizational agility has recently received a great deal of attention as a significant business capability for competing in the current dynamic business environments. Further, researchers have hypothesized that information technology management enables organizational agility and competitive...

For the last several decades, global airline alliances have ensured their market presence in the aviation industry. Scholars have focused on the effects of alliance affiliation for airlines and what the competitive advantages of alliances are. However, these issues have been discussed in...

The unprecedented access of firms to consumer level data facilitates more precisely targeted individual pricing. We study the incentives of a data broker to sell data about a segment of the market to three competing firms. The segment only includes a share of the consumers in the market around...

This paper examines the competitive environment and strategic factors influencing companies in the tempered glass market. It critically evaluates challenges related to innovation, cost-efficiency, and market adaptability while identifying theoretical and practical contributions to strategic...