All organisations are set up with an objective to create value to the society. This necessitates organisations to generate revenues to support all its stakeholders. However, in the rat race to succeed, most organisations are unable to generate revenues for sustainable operations. It is obvious...

All organizations are set up with an objective to create value to the society. This necessitates organizations to generate revenues to support all its stakeholders. However, in the rat race to succeed, most organizations are unable to generate revenues for sustainable operations. It is obvious...

It is a paradox of entrepreneurship that entrepreneurs often have to develop new products and/or modify existing ones for their entry into the market and for their survival, but find it difficult to attract the necessary expertise or afford the costs of setting up formal R&D facilities. This...