Preface -- Strategic alliance management -- Alliance strategy formulation -- Alliance partner selection -- Alliance negotiation -- Alliance design -- Alliance launch -- Alliance management -- Alliance evaluation -- Alliance termination -- Supplier alliances -- Learning alliances -- Co-branding...

"Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial...

Preface -- Strategic alliance management -- Alliance strategy formulation -- Alliance partner selection -- Alliance negotiation -- Alliance design -- Alliance launch -- Alliance management -- Alliance evaluation -- Alliance termination -- Supplier alliances -- Learning alliances -- Co-branding...