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Temporal interplay between strategy and identity : punctuated, subsumed, and sustained modes
Schultz, Majken; Hernes, Tor - In: Strategic Organization 18 (2020) 1, pp. 106-135
Persistent link: https://www.econbiz.de/10012164752
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The strategy-identity nexus : the relevance of their temporal interplay to climate change
Schultz, Majken - In: Strategic Organization 20 (2022) 4, pp. 821-831
Persistent link: https://www.econbiz.de/10013477390
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Corporate branding : purpose/people/process ; towards the second wave of corporate branding /ed. by Majken Schultz ...
Schultz, Majken (ed.) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003474025
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History matters : the role of history in corporate brand strategy
Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10012162016