Discussion and ConclusionReferences; SECTION II NATIONAL CONTEXT AND REPUTATION; Does Country Really Matter? Exploring the Contextual Effect of Individual Self-construal in Reaping the Relational Benefits...; Introduction; Theory; Customer-based Corporate Reputation; Customer-level Outcomes of...

The resource-based view proposes that reputation is a resource leading to competitive advantage. Past research tested this by using Fortune ratings to measure reputation, but these ratings are theoretically weak. This paper integrates mass communication theory into past research to develop a...

Growing interest in knowledge as a competitive asset suggests the benefit of studying professional service firms (PSFs). These firms are highly successful examples of organizations whose ability to manage knowledge is critical to their success. Furthermore, they are worthy of study because they...