Have stakeholders increased their influence over firm behavior in the digital age? We draw from cognitive theory to argue that although social media have made it easier for stakeholders to broadcast their demands, the methods used to cope with the drastic change in quantities and qualities of...

Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Figures -- Tables -- Acknowledgments -- 1 Introduction -- The road to corporate social strategy -- Defining corporate social strategy -- Similarities and differences between social strategy and traditional strategy --...