Purpose of this paper is to explore the three strategic orientations (customer, competitive, and technological) of the firm and new product performance. To understand which of three different strategic orientations is more appropriate, when and why it is so in the context of developing product...

This paper focuses upon exploring the contribution of constructionism and existential perspective for the strength and value of subjective perspective of leadership as well as strategy. It also advocates the value of subjective perspective when we give due status to this approach. It invites the...