Samsung focuses on delivering superior products and services. Its core principles are based around people, excellence, change, integrity and co-prosperity. Samsung's core capabilities lie in its quality of electronic products with competitive pricing. On the other hand, Tata Group has expanded...

Business operating in domestic as well as global markets must consider recessionary possibilities and build their business strategies to withstand such impact. It is very important to understand how strategies might be impacted due to onset of recession and find solutions from past incidents....

Zespri International Ltd. was formed as a corporatized cooperative in New Zealand, owned by over 3000 domestic and international kiwi fruit growers. This paper looks into the internalization process of Zespri, and how the brand has been able to establish itself as the market leader in...

Growth through diversification is an important parameter for most firms, and it was no different for Yangguang. Yangyang was now offering takeaway services to similar markets and this increased the value proposition for the company. This significantly helped the firm to expand its services and...