When a multinational operates different business models in different markets, a trade-off typically exists between local-market adaptations and cross-market economies of scale and scope. How do country managers navigate these trade-offs and the tensions inherent in developing and operating such...

Managerial and organizational cognition has sustained and gained the interest of researchers for over a quarter of a century. This volume takes stock of the methodological accomplishments of the MOC field in recent years, and it sets the agenda for the next phase of its development.

This book explores the methodological frontiers of managerial and organizational cognition (MOC), an exciting and divisive interdisciplinary body of work that began with the publication in 1958 of James G. March and Herbert A. Simon's classic work Organizations. Entering its fourth decade, the...

Strategy research and practice has a long tradition of using frameworks, models, tools, and processes to describe, and guide the strategy work of managers. These are the cognitive aids that guide cognition, i.e., the way managers make sense of the world. Why, and how, do these tools interact...