Behavioral strategy has evolved as a field the last decades both intellectually and institutionally. This volume brings together scholars from several generations that have led and defined the behavioral approaches in strategy to reflect on the past, present,and future of behavioral strategy....

A growing body of strategy research has recognized that a firm's reputation is one of its most valuable intangible assets. For Internet firms, unprotected by traditional barriers to entry and locational advantages, reputation is a key source of competitive advantages. Drawing on the premise that...

Behavioral strategy has evolved as a field the last decades both intellectually and institutionally. This volume examines the relatively new field of behavioral strategy and its contribution to strategic management, with papers reflecting the past and present of behavioral strategy as a field,...

Past studies have emphasized the role played by product design and corporate identity for defining and reinforcing a company's strategy. In recent years, however, the dominance of strategic models focused on positioning within the industry structure or on the endowment of resources has moved...