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Sourcing or selling : the value flame at the base of the Pyramid
Williams Jr., Robert L.; Omar, Maktoba; Ensor, John - In: Marketing intelligence & planning 29 (2011) 3, pp. 233-246
Persistent link: https://www.econbiz.de/10009156891
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Strategic marketing : planning and control
Drummond, Graeme; Ensor, John; Ashford, Ruth - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004896703
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Strategic marketing : planning and control
Drummond, Graeme; Ensor, John - 2003 - 2. ed., reprint.
Persistent link: https://www.econbiz.de/10004779029
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Strategic marketing : planning and control
Drummond, Graeme; Ensor, John - 1999
Persistent link: https://www.econbiz.de/10001380629
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The value flame at the base of the pyramid (VFBOP) : identifying and creating a valuable market
Williams, Robert L.; Omar, Maktoba; Rajadhyaksha, Ujvala - In: Interdisciplinary approaches to product design, …, (pp. 267-279). 2012
Persistent link: https://www.econbiz.de/10009628420
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The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market
Williams, Robert L.; Omar, Maktoba; Rajadhyaksha, Ujvala - In: Interdisciplinary approaches to product design, …, (pp. 267-279). 2012
Addressing potential markets in emerging countries is an important development in international marketing, and over the last decade research has been energized by the model of the Bottom of the Pyramid (BOP). More recently the focus has shifted away from defining the BOP potential in terms of...
Persistent link: https://www.econbiz.de/10015378040