This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in...

1. Thinking strategically about supply chain management -- 2. The supply chain : key driver of your business model -- 3. Handling dilemmas in the supply chain -- 4. Making the supply chain work -- 5. Sustaining supply chain alignment.