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Digital business strategy and value creation : framing the dynamic cycle of control points
Pagani, Margherita - In: Management information systems : mis quarterly 37 (2013) 2, pp. 617-632
Persistent link: https://www.econbiz.de/10009747402
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Roadmapping 3G mobile TV : strategic thinking and scenario planning through repeated cross-impact handling
Pagani, Margherita - In: Technological forecasting & social change : an … 76 (2009) 3, pp. 382-395
Persistent link: https://www.econbiz.de/10009529949
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An exploratory study of marketing, logistics, and ethics in packaging innovation
Vernuccio, Maria; Cozzolino, Allesandra; Michelini, Laura - In: European journal of innovation management : EJIM 13 (2010) 3, pp. 333-354
Persistent link: https://www.econbiz.de/10008654394
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Strategic and organisational challenges in the integrated marketing communication paradigm shift : a holistic vision
Vernuccio, Maria; Ceccotti, Federica - In: European management journal 33 (2015) 6, pp. 438-449
Persistent link: https://www.econbiz.de/10011436630
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Integrating strategic thinking and simulation in marketing strategy : seeing the whole system
Pagani, Margherita; Otto, Peter - In: Journal of business research : JBR 66 (2013) 9, pp. 1568-1575
Persistent link: https://www.econbiz.de/10009757027