We investigate the following important questions in international business: How do MNEs choose ownership strategies when facing strong uncertainty in foreign market entries? How are the choices affected by industry contingencies? Following the key tenets of real options theory, we propose that,...

This study reviews the research on international investment strategy from a real options lens and discusses avenues for future research. Uncertainty has been a persistent feature in international business, and multinational enterprises (MNEs) have to deal with uncertainty (e.g., market,...