"This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such...

International new ventures have been argued to seek foreign markets from inception in response to the external environment and/or motivations internal to the firm. For example, a new venture that exists in an industry that is more globally integrated is more likely to have a need to...