Corporate planning involves setting down overall corporate financial goals and using these as the basis for setting goals in the various functional areas of the business. In the case of marketing, strategies aimed at achieving stated goals and objectives are based on an analysis of marketing...

Strategy formulation is a complex process and one which warrants the benefit of mechanisms which can help to simplify situation analysis. Modern‐day thinking takes us into the realms of strategic intent and core competencies as the prime mechanisms for formulating strategies. Looks closely at...

Reviews an approach to information systems development through the medium of a case study. The case study looks specifically at the introduction of an information technology (IT) system into a well known retail organization. Gives particular attention to how the retailer tried to satisfy its...