Brenes, Esteban R.; Montoya, Daniel; Ciravegna, Luciano - In: Journal of Business Research 67 (2014) 5, pp. 847-855
This study furthers the research agenda on Porter's generic strategies by exploring their implementation by firms that suffer from under representation in the literature. It focuses on agribusinesses based in emerging markets that specialize in high value added products. Relying on information...