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Purpose A multinational firm’s expansion in a foreign market is a key issue of international business. The purpose of this study is to extend the understanding of essential drivers that will facilitate firm’s assessment of alternative modes of sequential expansion....
Persistent link: https://www.econbiz.de/10014714177
Purpose Drawing on the contingency perspective of strategy, the purpose of this paper is to extend current understanding of fit between a differentiation strategy of the industrial firm’s foreign subsidiary and key contextual boundaries. Design/methodology/approach A conceptual framework is...
Persistent link: https://www.econbiz.de/10014714406
Purpose – The purpose of this paper is to examine important relationships pertaining to customer responsiveness of the industrial firm. Design/methodology/approach – Drawing on strategy and competitive dynamics literature, a contingency model is developed. Hypotheses were tested on 432...
Persistent link: https://www.econbiz.de/10014906667
Argues that there exists no universal business strategy such as the constant building of larger volumes. Instead the article advocates that any business strategy needs to rely on a deeper understanding of the freedom of action.Thus, the article presents the strategic states model and proposes...
Persistent link: https://www.econbiz.de/10014932232