Purpose – The paper is devoted to develop the methodological technique for the implementation of competitive benchmarking in an industrial company in strategy of “the follower”. The paper aims to discuss these issues. Design/methodology/approach – In the research, a non-parametric...

Purpose – The paper is devoted to benchmark strategic ideas, organizational culture, marketing business processes and key marketing performance measures of the pharmaceutical companies that operate on Ukrainian pharma market in order to determine the best practices and possibilities of their...