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ECONIS (ZBW)
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Supply chain collaboration : impact of success in long-term partnerships
Ramanathan, Usha
;
Gunasekaran, Angappa
- In:
International journal of production economics
147
(
2014
)
2
,
pp. 252-259
Persistent link: https://www.econbiz.de/10010366901
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Investigating the impact of resource capabilities on customer loyalty : a structural equation approach for the UK hotels using online ratings
Ramanathan, Usha
;
Ramanathan, Ramakrishnan
- In:
The journal of services marketing
27
(
2013
)
5
,
pp. 404-415
Persistent link: https://www.econbiz.de/10010127928
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3
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
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A new perspective of e-trust in the era of social media : insights from customer satisfaction data
Ramanathan, Usha
;
Williams, Nigel L.
;
Zhang, Michael
; …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
4
,
pp. 1417-1431
Persistent link: https://www.econbiz.de/10013356954
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