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Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip; Jain, Varsha - In: Asia-Pacific journal of business administration 9 (2017) 2, pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
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Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip; Moorthi, Y. L. R. - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
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VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa; Roy, Subhadip - In: Services marketing quarterly 37 (2016) 4, pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
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Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita; Roy, Subhadip; Sethuraman, Raj - In: Journal of fashion marketing and management 20 (2016) 2, pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
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The olfactory experience (in retail) scale : construction, validation and generalization
Roy, Subhadip; Singh, Priyanka - In: Journal of service management 34 (2023) 3, pp. 403-432
Persistent link: https://www.econbiz.de/10014337975
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Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip; Sreejesh, S.; Bhatia, Sandhya - In: Industrial marketing management : the international … 82 (2019), pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
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In-store augmented reality experiences and its effect on consumer perceptions and behaviour
Attri, Rekha; Roy, Subhadip; Choudhary, Sharuti - In: The journal of services marketing 38 (2024) 7, pp. 892-910
Persistent link: https://www.econbiz.de/10015110637