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Industrial brand value and relationship performance in business markets : a general structural equation model
Han, Sang-lin
;
Sung, Hyung-suk
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 807-818
Persistent link: https://www.econbiz.de/10003781848
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The impact of Chat GPT's quality factors on~perceived usefulness, perceived enjoyment, and~continuous usage intention using the is success model
Kim, Mun Ki
;
Jhee, Seon Young
;
Han, Sang-Lin
- In:
Asia marketing journal
26
(
2025
)
4
,
pp. 243-254
Persistent link: https://www.econbiz.de/10015399049
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