Narrow search
Showing 1 - 3 of 3
Cover Image
A study on consumer ethnocentrism and social comparison in rural India : implications for marketing strategy
Das, Manish; Saha, Victor - In: South Asian journal of management : SAJM 24 (2017) 1, pp. 141-164
Persistent link: https://www.econbiz.de/10011740911
Cover Image
Airbnb experiences : travelers' purchase behavior and word-of-mouth
Purohit, Sonal; Arora, Rakhi; Nunkoo, Robin; Goolaup, … - In: Journal of travel research : a quarterly publication of … 62 (2023) 7, pp. 1569-1587
Persistent link: https://www.econbiz.de/10014368602
Cover Image
Metaverse integration challenges : an in-depth ISM and MICMAC analysis
Mkedder, Nadjim; Das, Manish - In: Journal of retailing and consumer services 77 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014462309